Ringers Western
US campaigns · Golden, CO + Ojai, CA + Ventura, CA
Ringers Western is an Australian Western-style apparel brand. They came to DK to shoot product for a US-coastal campaign and to diversify their online content beyond Australian backdrops.
We built the production around three US locations to give them range across distinct American landscapes — mountain Colorado, the Ojai foothills, and Ventura's coastline.
What we delivered
Product photography across three US locations
A campaign library aligned to the brand's US-facing online channels
Three distinct visual environments shot back-to-back: Golden, Colorado · Ojai, California · Ventura, California
How the project worked
The brief was diversification. Ringers' existing content lived in Australia, but the brand sells into the US — and US customers respond to US locations. We built a multi-location production that gave them coastal, foothill, and mountain looks branded consistently across the set.
One crew, one continuous shoot, three landscapes. The campaign assets dropped into Ringers' US channels without needing to localize anything afterward.
